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The Albert Goodman Weston Super Half announces Altra Running as Official Running Shoe Partner 2023

Altra Running

The Albert Goodman Weston Super Half are proud to announce that Altra Running will be supporting the iconic costal event as Official Running Shoe Partner for 2023.

The Albert Goodman Weston Super Half takes place later this year on Sunday 14th May 2023 and has the option of a 13.1-mile half marathon, or a 1-mile Community Mile race for all ages and abilities of runner. The event takes participants on a journey along Weston-Super-Mare’s beautiful beach, through the coastal town and finishing out at sea at the Grand Pier.

Altra Running UK National Sales Manager, Andy Norman, spoke on the announcement:

“We are really excited to be able to announce this partnership with the Weston Super Half as we continue to grow incredibly quickly in the UK. Our Altra footwear range offers a solution for every runner over every type of terrain. But it’s our foot shaped toe box that keeps people coming back to us. It offers unparalleled comfort. As part of our partnership with the Weston Super Half we’ll have shoes available for Runners to test before, during or after the event to experience this for themselves in what seems like a picturesque setting for a Half Marathon event”.

Altra Running was founded in the backroom of a small specialty running store in the Wasatch Mountains of Utah. Since the beginning, the goal has been to create innovative and purposeful running shoes that help people run more naturally. This partnership with the Albert Goodman Weston Super Half aims to introduce more runners to Altra’s unique Footshape™ toe box that allows the toes to relax and spread out, which enhances stability and encourages natural running form. Altra is on a mission to unleash human potential by inspiring the world to move naturally.

Weston Super Half Event Director, Rupert Martin, also commented on the partnership with Altra Running:

“We are very excited to have Altra Running onboard for our multi-terrain route so our runners can experience the highest quality in performance and comfort for an already amazing, unique coastal running event. Like Altra, we believe that our runners deserve the highest quality running shoes to get the most out of their training sessions and race days.”

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